Christie’s CNY Mahjong Gift-Set Design 2024
Client I Christie’s
Creative Concept & Ideas I Count to Ten.
Design I Count to Ten.
Photography | Mavis Tsang @Count to Ten.
Client I Christie’s
Creative Concept & Ideas I Count to Ten.
Design I Count to Ten.
Photography | Mavis Tsang @Count to Ten.
The 2024 New Year gift box by Christie’s takes Mahjong as its theme, blending the characters "佳" (excellent), "士" (scholar), "得" (gain), and "福" (blessing) along with the imagery of the four gentlemen: plum, orchid, chrysanthemum, and bamboo. Not only does it emphasize the brand, but it also showcases elements of traditional Chinese culture. Simultaneously, the floral designs impart good wishes and visions, adding a touch of fun and festivity to the New Year gatherings.
“佳士得2024年新年禮盒以麻將為主題，融合了"佳"、"士"、"得"、"福"四個字和梅、蘭、菊、竹四君子的意象。突出品牌外，亦展現出中國傳統文化元素。與此同時，花色賦予美好的祝福及願景，為新年團聚的日子中增添了趣味與喜慶氛圍。”
“佳士得2024年新年禮盒以麻將為主題，融合了"佳"、"士"、"得"、"福"四個字和梅、蘭、菊、竹四君子的意象。突出品牌外，亦展現出中國傳統文化元素。與此同時，花色賦予美好的祝福及願景，為新年團聚的日子中增添了趣味與喜慶氛圍。”
